7 Reasons Innovation via Community and Atomization Works ?

In this era of the social sound-bite, words are not as carefully chosen as they perhaps once were. This leads to platitudes over realities, and phrase overuse clogging up messaging making it difficult to discern what a particular service or offering can actually help you accomplish. We see terms such as Open Innovation, community, Big Data, and platform bandied about and because of this, the terms themselves tend to get watered down. They mean less because they’re overused, a “vernaculary inflation” of sorts. So, it becomes that much more important to communicate effectively why at TopCoder, we do use these terms.

TopCoder is a global community of over 414,000 software developers, algorithmists and digital designers. Our community is accessed through a mature platform that enables our enterprise clients to achieve tremendous scale and innovation via open and secured competitions and contests. These words mean something, because they are exactly who we are and how our community operates. Another aspect that is important to understand is the why. Why does leveraging a community work? Why do we break down projects into atomized states and then host specific, smaller competitions? With this in mind, we created the 7 reasons innovation via community and atomization works.