Accessing
specialized talent via open challenges and competitions only bolsters
the point further that in today’s business environment, you just can’t
go it alone. With all this said, there is a misnomer regarding the level
of participation and management techniques required to get the very
most out of an Open Innovation engagement. There may be no I in team,
but there is most definitely an I in Open Innovation, and it’s you.
We discussed in a recent blog post 3 Tips On Communicating with an Open Innovation Community and we suggest you read that article as a nice base for the following Do’s of managing challenges, competitions, and an entire Open Innovation strategy.
The 3 Do’s For You in Open Innovation
There are 3 key “Do’s” to master when it comes to effectively managing Open Innovation challenges and projects, they are:
In Community YOU Trust
This
is a macro “do” within management of individual Open Innovation
challenges. Whether you call your knowledge and innovation source a
community, a crowd, your fan-base, or something in between, it is of
huge importance that you trust this source.
At
TopCoder, trust is earned. It’s not a fluffy feel-good euphoria, but
rather a metric driven predictability that bolsters your trust in
community. Of course, trust is also formed over time by consistent
performance from the members who comprise your community.
If you can’t trust your source and your platform to deliver you results, then you will struggle letting go and your productivity will suffer greatly.
Once
trust is established, it’s time to learn to let go. This does not mean
you do nothing, but this does mean you do things wildly differently. You
are not meant to dive into the mosh-pit of Open Innovation, meaning you
are not someone producing the work, or the code, or the solution, but
rather you must purposefully step outside the sphere where the actual
work is getting done and concentrate on the factors that help the
community perform. Instead of being the solver, you must be the great facilitator.
Concentrate on communicating exceptionally, providing the community
access to any data and expertise they will need, and beyond. Do these
things remarkably well, trust your community and let go of what you
traditionally viewed as your work.
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